Pot Noodle wants to appease the Slurpophobes

Remember the Pot Noodle ad from last month that centered on some very unabashed slurping?  Based on viewer reactions, the brand thought it fit to rework that ad and substitute the slurping sound with something that would be more widely palatable.  This is how the creative agency explained the process and the result:

We used data to identify those most sensitive to the slurp, and then looked into their watching habits to understand what content they like to consume and what their niche interests are. From this, we were able to determine what sounds they'd respond positively to and tailored up to 40 different versions of our ad to target those the biggest Slurpophobes out there. From big dirty basses and giggling babes to arcade games and football commentary, there's a now a version of our ad for each of them.

I should add that at least a dozen of the versions feature sounds of animals that include a goat, an elephant, a flock of sheep, a donkey, and chattering monkeys.  The complete collection can be found on the brand’s YouTube channel.