Marmite Smugglers
A fun spot for Marmite that one reviewer described thus:
Adopting the style of an investigative-style documentary, the ad completely nails the look and feel of that type of program. There are the blurred faces, the muffled voices and all the shocking twists and turns you would expect. If you’re from the UK, think along the lines of Channel 4’s Dispatches show.
What makes that utterly brilliant is just how unserious the whole thing is, but the gritty, pseudo-serious tone just adds to the hilarity. The absurdity of Marmite being contraband is so silly that it’s genius.
And for those who may want to actually experience what it feels like, Marmite is inviting Brits travelling to New York to “smuggle” a jar across.