Voting is Hot AF
A campaign to encourage young people to get out and vote in the forthcoming general election in the U.K.. To quote one reviewer:
Saatchi & Saatchi commissioned a YouGov poll of 4,200 people to back up its central contention: that politically engaged people make more attractive partners. According to the poll, 40 per cent of Britons aged between 18-24 considered regular voters to be hotter. I double checked the results by commissioning my own poll of employees under 35. Did they think voting was “hot AF”? By a 10-1 margin, they do. However hot voting might be, though, it hasn’t stopped the youth vote plummeting.