Choose Uber: a campaign not by Uber
It wasn’t too long ago that the proudly-French ride-hailing service Heetch did a splendid bit of guerrilla marketing, using its bigger rival’s delivery service, Uber Eats, to push advertisements for itself. Now, as tourists descend upon France for Paris 2024, it has a cheeky campaign, again involving Uber—it is telling tourists to use Uber. The idea, we are told, is to endear itself to Parisians. To quote:
That way all Heetch cars will be available for you, the locals!