It’s not Parkinson’s. It’s Swagger.

From Canada: a campaign that may be best understood from these words, by one of the creative people behind it:

First and foremost, we created this campaign for people living with Parkinson’s, not the general public. By reframing the involuntary movements of Parkinson’s as 'swagger' our intent was to boost confidence, hoping that a shift in mindset would encourage people with Parkinson’s to worry less about hiding their symptoms or retreating from life, and get out there and live boldly.

Link to video (Note: the ad stars Robert Kastelic, a Toronto resident with Parkinson’s.)