TikTokers trigger Iceland cucumber shortage

To quote from a BBC report:

Icelandic supermarkets have been left in a pickle, after a viral TikTok trend saw an unprecedented surge in demand for cucumbers - leaving suppliers racing to keep up.

It comes after social media influencers in the small Nordic country began sharing a salad recipe of grated cucumbers, sesame oil, garlic, rice vinegar and chilli oil.

The recipe has been such a hit that farmers in the country have been unable to keep up with spiralling demand, Iceland's farmers association - the Horticulturists’ Sales Company (SFG) - told BBC News.

The viral trend has its roots in Canada - where TikToker Logan Moffitt, dubbed "cucumber guy", has been sharing novel recipes using the variety.

“Sometimes, you just need to eat a whole cucumber,” is the influencer's go-to phrase at the start of his many recipe videos.

The content creator has more than 5.5 million followers and has been sharing cucumber recipes almost everyday since July.

The one that appears to have gripped users in Iceland uses sesame oil and rice vinegar, but sometimes Logan mixes in cream cheese, avocado, and even smoked salmon.