Feel the Löf
Swedish coffee brand Löfbergs has announced its ambitions for the UK market with a spot to make coffee lovers drool. To quote one of the creative people behind it:
Move over Food Porn, here comes Coffee Romance. ‘Feel the Lof’ is about rekindling our emotional connection with coffee, making every cup a delicious experience. This is a campaign that indulges in the sensory pleasure of coffee, celebrating the ritual, the aroma, and the moment of pure enjoyment.