KFC’s ‘doubliminal’ messaging
A series of AI-infused spots for KFC that are described by one of the creative teams behind them as “weird and wonderful films using a no-holds-barred combo of filming, animating and generating”. To put it in the words of the brand manager at KFC UKI:
Using ‘doubliminal’ messaging, we’re altering people's perspective on the world, so that whenever they see any mundane ‘double’ objects out in the wild, they immediately think of the Zinger Double Down.