Experiential Shoplifting Event Returns

To quote from a news report out of Japan:

Have you ever wanted to experience the thrill of shoplifting but hate the mundane side effects of being arrested and going to jail? If so, then “盗-TOH-” (meaning “steal” in Japanese), is the perfect event for you.

The unique experiential event where silence is literally golden is back for a second round. 盗-TOH- returns to Tokyo this March, challenging participants to take home products without making a single sound. From March 13 to 16, 2025, TBS Akasaka Blitz Studio will transform into a tension-filled “stealable market” with over 5,000 items up for grabs. The catch? One small noise and you’re immediately escorted out.

Originally conceived by TBS Radio show “脳盗” (Brain Theft) hosted by rapper TaiTan and Shuuhei Tamaki of Mono No Aware, the first 盗-TOH- event was a viral sensation last year. Approximately 1,000 participants lined up for up to four hours for the chance to experience this unusual concept.

The rules are simple yet nerve-wracking: enter the venue, select items you want to take home, and leave without making any sound. The venue is equipped with over 200 highly sensitive microphones that catch even the slightest noise. Make a sound, and your “theft” attempt is immediately terminated.

Each participant or group has just 60 seconds to complete their silent mission. The time constraint adds another layer of difficulty to an already challenging task — moving quickly without creating noise requires remarkable control and concentration.