Man funds wedding with ads on his tuxedo

From France: an entrepreneur turned salesperson is making news after he successfully sold spots on his wedding tuxedo to fund the event.  To quote from one report:

Salesman Dagobert Renouf turned his wedding suit into a showcase for startups.

Back in July he announced he was going to cover the cost of his wedding with sponsored ad slots to be sewn onto his tuxedo.

The Frenchman, from Lille, sold ad space on his suit, working with a tailor to transform his jacket into a patchwork of startup logos.

Twenty-six companies, spanning AI, SaaS, and tech tooling, and the company he works for (CompAi) bought into the bizarre opportunity.

It’s not the first time entrepreneurs have gamified personal milestones for brand exposure, but Renouf’s stunt stood out for its absurd commitment and execution.

Each patch was a nod to the companies that backed the couple, creating a wearable sponsor wall at the altar.