Ice-T wants you to ‘respect the peach’
The rapper is back in a new campaign for Lipton Ice Tea, this time to rescue the peach emoji from misuse. To quote one of the creatives behind the initiative:
It turns out 93% of social posts are using the peach emoji wrong. That’s a lot of ass related content. So we needed a genuine authentic expert in the subject. That’s why we hired Ice-T (the rapper turned actor) to help Lipton Ice Tea (the refreshing soft drink) to teach a lesson in respecting the peach.