A 1990s reminder for the smartphone era
The latest spot from UK-based charity Smartphone Free Childhood wants to remind us of the time when there was outrage around s0-called video nasties. To quote:
Today, children carry a device in their pocket with access to more content than every shelf in every video shop that ever existed. Including the weird stuff.
And it’s no longer parents helping decide what to watch next. It’s algorithms designed by engineers in Silicon Valley.
But the strange thing isn’t that technology changed.
It’s that somewhere along the way, we stopped asking whether this made sense for childhood.
So we made a film about it.
It’s set in a real-life 1990s video shop – reimagined for the smartphone and social media era.