Aldi’s Aromatic Abstraction
Two thirds of Brits (67%) believe cheaper perfumes and aftershaves smell better than luxury originals, while more than half (57%) say they’ve received more compliments wearing affordable fragrances than designer scents.
More than half of Brits (54%) have also considered swapping an expensive perfume or aftershave for a cheaper alternative.
A third (32%) describe fragrance campaigns as “works of art”, while 27% say they actively encourage them to buy a new scent.
That’s from a study commissioned by Aldi UK which led to the supermarket chain coming up with a tongue-in-cheek commercial that spoofs designer perfume adverts.