As announced by Ben & Jerry’s UK:
Meet Ice Dreams: limited-edition, freezer-fit pillowcases served straight from a bespoke Ben & Jerry’s tub.
Made from ultra-soft 100% cotton and inspired by fan-favourite flavours - Cookie Dough, Phish Food, and Half Baked - they keep your pillow permanently on the cool side for the ultimate chilled bedtime setup.
Two recent collaborations that reinforce the canned water brand’s status as a willing partner for bonkers promotions.
With goodwipes: Home Buttler
With Garage Beer: Pee Collection
Lufthansa has announced a limited-edition range of caps, bags, and sweaters with ‘good manners’ messages on them.
A simple idea, wonderfully imagined.
To quote from the press release:
The HEINZ Love Lid is the first customizable ketchup lid designed to empower fans to choose their perfect squeeze of ketchup for summer's favorite foods.
Inspired by the many ways people enjoy HEINZ, the Love Lid features three customizable settings—Like, Love, and Crazy Love—so fans can match every squeeze to what's on their plate.
As reported by Dexerto:
Oreo China has partnered with KFC to transform the fast-food chain’s signature fried chicken flavor into a sandwich cookie.
The cookies retain Oreo’s classic chocolate wafers but replace the familiar sweet creme with a filling designed to recreate the salty, seasoned taste of KFC’s Original Recipe fried chicken.
One side of each cookie is also stamped with KFC’s logo in place of the traditional Oreo branding. The boxes use KFC’s recognizable red-and-white color scheme and feature fried chicken alongside a stack of cookies.
DuckDuckGo takes a savage jab at AI-powered sunglasses with one that do just what they are supposed to do.
To quote from a news report:
Pepsi is leaving the drinks aisle and heading for the bathroom. The brand has teamed up with US cosmetics company Glamlite on its first-ever body care collection, translating two familiar soda-inspired flavors into products designed for the shower rather than the fridge.
The launch includes just two products: a Vanilla Slushie Body Scrub and a Wild Cherry Body Wash, both priced at $12.
The Vanilla Slushie scrub combines mineral exfoliants with glycerin, while the Wild Cherry wash includes niacinamide, shea butter and a fruit-acid complex.
To quote from the press release:
Designed for the ultimate SNICKERS Ice Cream fan, the "Chief Online Chill Officer" title comes with plenty of opportunities to sample the brand's five Minis flavors, which debuted earlier this year. Throughout their experience, the "Chief Online Chill Officer" will create social content and vlogs, capture behind-the-scenes moments, and give followers an inside look at the chillest experience of the summer—all while enjoying one of the sweetest perks of the gig: eating SNICKERS Ice Cream Minis.
True to the spirit of SNICKERS Ice Cream Minis, this experience is perfectly snackable. The hybrid gig, based in the Chicago area, runs for just 9 business days—from August 24 through September 3. The selected "Chief Online Chill Officer" will be compensated, earn an unofficial C-sweet-level title and the ultimate bragging rights for landing the chillest gig of the summer from SNICKERS Ice Cream.
From Canada: dairy brand Lactantia has tapped into the trend of churning butter while running with a limited-edition vest that is “engineered for the perfect churn”. To quote from the press release:
Inspired by the viral "runner butter" trend on social media, in which runners discovered they could churn butter in sandwich bags that they store in their backpacks while running, Lactantia has launched The Ultimate Butter Churning Vest: a running vest made specifically for runners to turn cream into fresh butter with every stride.
The vest features a front chest pocket, allowing you to monitor your progress at a glance. Inside, the BPA-free, food-grade container utilizes a spill-proof design and kinetic ball to accelerate the churning process. The pouch is also equipped with thermal insulation and active cooling to ensure food safety. Once your batch is ready, the vest even includes dedicated pockets for a butter knife and a slice of bread, allowing you to sample the go!
To quote from a post from Bowel Cancer New Zealand:
Would you check your poo if it came with a view?
This Bowel Cancer Awareness Month, we’re asking New Zealanders to get to the bottom of it with Poo with a View – a campaign encouraging people to pay attention to changes in their bowel habits, learn the signs and symptoms of bowel cancer, and act early if something doesn’t feel right.
Take our online symptom checker and go in the draw to win the most epic poo of your life with one of the best views in New Zealand.
Because bowel cancer can affect anyone – and when found early, more than 90% of bowel cancer cases are curable.
I’ll let this post from Aldi Scotland explain:
It’s the hope that kills you… so we’ve insured it
Aldi Scotland has launched the nation’s first-ever “Hope Insurance” to help Scotland fans survive the emotional rollercoaster of the World Cup
From goals conceded to heartbreaking results, you could win Aldi vouchers throughout the tournament, with even bigger rewards if Scotland make history
To register for free, email scottishcompetition@aldi.co.uk with why you believe this could be Scotland’s year
UK medical charity Melanoma Focus has come up with a rather unique initiative to help in early detection of melanoma skin cancer—a handbook for barbers. As explained on the charity’s website:
Each year in the UK, over 19,300 people are diagnosed with melanoma skin cancer, and most cases can be successfully treated if detected early. Yet in men, about 1 in 4 melanomas develops in hard-to-see areas such as the scalp, neck and ears.
Barbers are in a unique position to notice these hidden spots during everyday haircuts. This guide offers simple, practical advice to help them recognise possible warning signs of melanoma.
It’s an initiative from renewable energy utilities firm Plenitude, launched across Italy, Spain, and France, to reduce energy consumption by transforming LED advertising screens to ‘dark mode’ while “preserving their visual effectiveness”.
To quote from the press release:
adidas today unveils the FIFA World Cup 2026™ Home Jerseys Pet Collection, bringing the iconic tournament looks to four selected federations for the first time – and ensuring that fans’ most loyal companions can now join the matchday lineup.
Launching across North America, Latin America and selected markets in Asia, the new collection allows football fans to kit out their favourite furry companions in matching federation colours and celebrate their love for the game together. The range features pet jerseys inspired by the home kits of Mexico, Colombia, Argentina and Japan.
This is how ESPN headlined its reporting of this news:
Dress your dog like Messi with 2026 World Cup kits for pets!
This is how SportsLogos.net headlined its coverage:
Adidas Goes to the Dogs With Launch of World Cup Kits for Pets
Also of note is this comment by a co-founder of the Scottish Football Supporters Association, as quoted by The Daily Star:
We are really disappointed that there is no Scotland kits for dogs.
We have rich history of dogs following many of our teams and feel that Adidas should maybe rethink things before the World Cup kicks off.
To quote from a social media post by Icelandair:
REALLY BAD PHOTOGRAPHER WANTED
Paid assignment. In Iceland. Approximately 10-day trip. Accommodation and travel expenses included. Required that the applicant have no photography skills. Preferably bad at framing, not familiar with composition, white balance, colour theory, or image-making in general. Assignment dates are in June. Specific dates negotiable. Apply at: reallybadphotographer.com.
This is a serious ad.
Only serious candidates, please.
And here’s some context, and additional details, from the campaign website:
We want to prove that even the worst photographer can take great photos of Iceland. Is that you?
Answer six simple questions – and if you really want to stand out, upload a short video telling us about your best (worst!) photo fails.
Will your bad photos finally pay off?
This opportunity includes a 10-day trip to Iceland, with travel expenses covered, plus US$50,000 for photographs, content, and participation. Your photos may appear in a global campaign, so there’s a chance for some fame, too
Applications are open until April 30, 2026.
I’ll let this report explain:
A leading testicular cancer charity has unveiled a pair of jewel-encrusted “Crown Jewels” on a plush velvet cushion to remind men that their most valuable assets need checking.
Housed in a museum-style glass case, complete with curator’s notes, the installation reimagines Britain’s most famous valuables with a cheeky twist designed to raise awareness and start conversations.
The brainchild of cancer charity The OddBalls Foundation, the sparkling pair was painstakingly created over two months by mixed media artist Quentin Devine who set more than 500 individual high grade crystal stones by hand to create the priceless ‘object de art’.
It’s a new campaign for KitKat Canada that builds on the strangeness of last month’s heist of a consignment of chocolate bars in Italy. First, it released a ‘hiring notice’ for professional security guards. Next, there was the spectacle of a KitKat delivery truck, seen across Toronto, flanked by black security vehicles.
As explained in this press release by pet food brand, Iams:
This spring break and beyond, the IAMS brand is delivering a can’t-miss reminder to travelers that while they might be dreaming of smooth travels, their pets deserve “smooth deliveries” of their own.
Travelers who went through Orlando Sanford International Airport through March 29 were greeted with a truly unmissable sight: a billboard strategically placed above and over the baggage claim carousel featuring a humorous lineup of oversized pet rears. The hilariously accurate take on pet digestion celebrates the benefit of prebiotic fiber in your dog’s or cat’s diet, which starts with the science-backed nutrition of the IAMS PROACTIVE 5 benefit system.
Honda Australia has taken a rather unusual approach to prove the smooth handling of its CR-V Hybrid: by playing a vintage record player on its roof.
As announced on LinkedIn by one of the people behind the idea:
Introducing PORCELAIN, the world's first flushable magazine.
30 pages of entertaining editorial designed to be enjoyed on the throne, printed on Cushelle toilet paper, with each page perforated for easy tearing. Read, tear, wipe and flush.
As explained in one report, with more context:
More hygienic than looking at your phone, the idea stems from research showing that nearly three-quarters of Brits regularly retreat to the bathroom for a few minutes of peace. It’s a habit that runs especially strong in busy households – around a third of parents and a quarter of partners admit they regularly lock the door just to get a moment to themselves.
With one in six people saying reading is a key part of that ritual, Publicis London saw an opportunity to combine two bathroom essentials into one. Every page of Porcelain is perforated, so you can read it, tear it out, use it and flush it. And the text is printed with skin-safe, flush-friendly ink on Cushelle’s famously soft paper, so your bottom won’t complain.
It’s also a clever bit of sampling. Cushelle say that once people actually feel the softness, they’re sold. The trick is getting it into their hands in the first place. Porcelain does that by putting the product directly in front of influencers and their audiences using a format they’ll actually engage with. Hence, the magazine, which itself runs to 30 pages of tongue-in-cheek content, all written and “edited” by Kenny the Koala, Cushelle’s brand mascot. Expect parody adverts, a crossword dubbed the ‘softword’, and plenty of bathroom humour throughout.
Finally, a magazine that’s honest about where most reading gets done.
