IKEA- Finally Your Own Space
Consider this scenario. The grown-up kid is moving from his parents’ place to a place of his own. As he bids goodbye to his room and to his parents, they are feeling miserable and teary-eyed. Into this scenario, IKEA steps in with some quirky and wild (read: saucy) suggestions about how the parents could cheer themselves up by making good use of that room, with the help of stuff from IKEA (of course). That’s what a new series of ads from IKEA is all about.