Eason- Switch Off and Read
An outdoor campaign by Irish bookseller, Eason.
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The Revenge of the Junk
Can you scare people into being litter-conscious? That’s the thought that led to this inspired prank that is part of an urban cleanup initiative by- guess who- the folks behind a junk cleaner app.
Eton Mess: David Cameron’s Alternative Memoir
Hats off to the folks behind this. For those who haven’t been following, this piece excellently sums up the project. Be sure to watch the 2 minute online video.
I have been especially amused by some of the suggestions, both in that piece as well as across other websites, as to what could be done with the book.
Once read, use this book as a notebook to vent your frustrations.
Buying a copy not only means you get your hands on a first edition of political history, the book can also be used as a doorstop, toilet paper or firewood.
…the book provides ample blank space to scribble down your angry thoughts about Brexit. Or to doodle images of the Hulk crushing Boris Johnson.
Simba- Made for Peace
Whoever would have thought that a nuclear confrontation would be the basis for an ad for… well, perhaps it’s best if you see it for yourself. Here’s a link.
Highways England- BikerTek
Targeted at bikers, this ad campaign gives a whole new meaning to the term “performance parts”. The print ads didn’t quite resonate with me but I thought that the online film makes its point pretty effectively.
BazarChic Ad
For those who may not know, BazarChic, based out of France, has a members-only website that offers bargains on luxury brands. Their latest ad has left me baffled. Before you read any further, I suggest that you take a look at the ad and see what you make of it.
I didn’t know what to make of the message of this ad, or even how it helps the company/ brand. But after reading their explanation, it seems that their idea was to target online shopping enthusiasts and suggest that it’s pointless to look for best deals when everyone else is doing the same- at the same place and the same time.
BCF Australia- Camp Pain
The latest fun ad from BCF which describes itself as “Australia's greatest boating, camping and fishing store”.
Samsung- Alpaca
A recent ad for the Galaxy Note 10 that is an excellent example of imagination gone really wild.
Spotify- Let the Song Play
Spotify has a history of turning consumer insights into amusing campaigns, mining the creative brilliance of different agencies, across countries. Their latest TV spot, which I believe to be an in-house effort, is another feather in their cap.
Cadbury’s Gorilla- 12th Anniversary
Today marks 12 years since the famous Gorilla ad for Cadbury Dairy Milk was first aired.
Some fun stuff about the ad:
- It was first aired during the 2007 finale of Big Brother (UK).
- The same day it was uploaded on YouTube, and received 500,000 views within a week. The original upload is still there on YouTube and that alone has over 9 million views.
- By some accounts, over 70 Facebook groups came up, in appreciation of the ad, and over 300 spoof versions of the ad have been posted online.
- Probably the most talked-about parody of the ad was by Wonderbra, which Adweek described as an attempt “to improve on the original by featuring a much less hairy drummer and lots of gratuitous boob-bouncing.”
- The gorilla suit, procured from Hollywood, was operated by three people- one inside, and two remotely.
- When asked about the gorilla, Collins jokingly commented: “Not only is he a better drummer than me, he also has more hair.”
- Cadbury World, Birmingham, features an animatronic version of the gorilla.
- The ad was instrumental in reversing a 3 year decline in sales of Cadbury Daily Milk in the UK. The year leading to the ad had been marked by, among other things, product contamination, that forced Cadbury Schweppes to recall more than 1 million of its chocolate bars at a cost of over £20 million.
- In 2015, readers of Marketing magazine voted it as their most favourite ad of all time in the UK.
Clean Oceans via Dirty Porn
Pornhub’s new campaign redefines ‘dirty porn’ and may give all of us- even those who don’t fancy porn- a reason to thank them.
Xfinity- Rendezvous
A wonderfully creative promo for their wi-fi management app, that is nothing like what you might expect.
Movie buff trivia: to add to the authenticity of the 80’s style, John Hughes feel, the ad was shot at the house where Ferris Bueller's Day Off was filmed.
Let Siblings Be Siblings
This is an ad campaign that I stumbled upon, that presumably came out to coincide with the Indian festival of Raksha Bandhan. The agency behind it is Tiny Tall Creative, based out of Chennai, India. Beyond that, its origins are a mystery to me.
Dog Ads
Today is International Dog Day. So it seems appropriate to share a couple of recent ads directed at dog owners.
Azrieli Sniff Card: By some accounts, Tel Aviv, Israel has the highest ratio of dogs to humans for any city in the world. This campaign is to promote the Azrieli Mall as being canine-friendly.
Follow you till I die: This is a poignant 2 minute spot on canine loyalty, meant to cause a rethink among pet owners.
Yorkshire Tea- Induction
Their latest ad stars Sean Bean. In their own words:
At Yorkshire Tea, we've always done things proper. So when we have new starters, there is only one man we can call on for a proper induction.
Siam Commercial Bank- Fish Flops
A fun ad to promote SCB Mae Manee Sri Online : a 100% digital lending platform for SMEs.
IKEA- Finally Your Own Space
Consider this scenario. The grown-up kid is moving from his parents’ place to a place of his own. As he bids goodbye to his room and to his parents, they are feeling miserable and teary-eyed. Into this scenario, IKEA steps in with some quirky and wild (read: saucy) suggestions about how the parents could cheer themselves up by making good use of that room, with the help of stuff from IKEA (of course). That’s what a new series of ads from IKEA is all about.