BazarChic Ad

For those who may not know, BazarChic, based out of France, has a members-only website that offers bargains on luxury brands.  Their latest ad has left me baffled.  Before you read any further, I suggest that you take a look at the ad and see what you make of it.

I didn’t know what to make of the message of this ad, or even how it helps the company/ brand.  But after reading their explanation, it seems that their idea was to target online shopping enthusiasts and suggest that it’s pointless to look for best deals when everyone else is doing the same- at the same place and the same time.