LIAR Wine

You could say that it is built on a sort of deception: it is a white wine made of red grapes.  The people behind it have been quoted as saying this:

Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies.  The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.

In what appears to not have been a coincidence, it was launched on Brexit day last month.

And if that was not curious enough, on Valentine’s Day, it launched a tongue-in-cheek promotion: buy 6 bottles of LIAR wine, and get a free bottle sent to your ex-partner.  Why?  Perhaps this video holds the answer to that.