Samsung- Freshly Laundered
Make of it what you will. This is a commercial for a washing machine that also promotes a perfume.
It seems that a Samsung survey of British adults concluded that their favourite aroma is that of fresh laundry (followed by clean bedsheets, cakes baking in the oven, the seaside air and freshly cut grass). Keeping that in mind, alongside the launch of its latest “ecobubble” washing machines, Samsung has also launched a fragrance. It’s a “crisp, fresh scent that captures the essence of freshly washed laundry” in a bottle that is an exact replica of the washing machine.
And if that was not odd enough, it roped in gymnast Max Whitlock to philosophize over life and laundry (apparently, a homage to the Brad Pitt ads for Chanel) and also demonstrate how the washing machine might serve as a pommel horse.