Durex Erectometer

From Australia: a new campaign for Durex features a giant, mobile billboard that will display a real-time vaccination summary across New South Wales. 

From a tongue-in-cheek report:

Rising and pointing to key vaccination milestones, the Erectometer’s erect Durex condom will reach ‘vax climax’ once 80 per cent of residents are double-jabbed.

Set to cruise the streets of Sydney between in anticipation of free-DOM Day, the Durex Erectometer will stop off at locations along the city’s cheekiest ‘root’, pulling into Homebush, Mona Vale, Balls Head Bay, Pleasure Point and more.

While the Erectometer is romping the city’s streets, Durex will also be giving away free condoms nationally to Aussies who show their full vaccination passport.

Henry Turgoose, marketing director, Reckitt Health said that with increased freedoms expected in just a few weeks, Durex is predicting a ‘sexplosion’ in Sydney, similar to Durex UK who saw a 10 per cent increase in condom sales once restrictions were relaxed.