The Don’t Panic Room
Columbia Sportswear has a contest targeted at survivalists that offers a chance of winning a doomsday bunker (read: well-stocked, modified shipping container). Along the way, its CEO — an increasingly familiar presence in their campaigns — takes a shot at tech billionaires.
[T]hose tech bros already have their bunkers, but they don't have the skills to survive outdoors. Try starting a campfire with crypto or fly fishing with microchips. Good luck with that.
So, this bunker is going to go to somebody that's up to the task. Someone with the practical skills to survive the great outdoors. If you can hike, fish, navigate, forage, anything. Just send us a video to prove it and we'll deliver this bunker straight to the winner. Because if the world does go to [bleep] Bitcoin will not keep you warm.