Kissing with Confidence

Chewing gum brand, Extra, recently launched what it describes as a “Covid-19-safe kissing experiment”.  It set up a ‘Kissing Booth’ in Central London in which 40 singles signed up to lock lips with a stranger.  The initiative was reportedly triggered by a survey in which 57% of those surveyed, admitted that post-lockdown, they had lost confidence in their kissing skills. To quote a company spokesperson:

Whether you are a nervous giggler, confident canary or anything in-between, Extra gum is here to help British singletons dust off their kissing cobwebs this Autumn and kiss with confidence! And, for the 9 in ten Brits worried about their breath when locking lips, don’t worry – we’ve got you covered too!

Link to campaign video