Super Bowel Contest

Bidet brand Tushy has made people’s bathroom habits, bowel movements, and poop and fart references and jokes, an integral part of its promotions (see this, for example).  Last week it announced on Twitter, what one report described as “the grossest Super Bowl promotion of all-time”.


Tushy Super Bowel Tweet-1


For those who may be wondering how the winner would be decided, this is the ‘judging criteria’, laid out in the contest rules:

All eligible Entries will be judged by a panel of at least three qualified judges, such qualifications as determined by Tushy in Tushy’s sole and exclusive discretion (“Judges”) based on the following judging criteria on a scale of 1-5:

  • Texture of Entry;
  • Color of Entry;
  • Mass of Entry; and
  • Extra Flair of Entry

In the event of a tie, tie breaker will be based upon the highest point score for Extra Flair of Entry, continuing thereafter to each judging criterion in the order listed above, as needed, to break the tie. If a tie still exists, a new set of Judges will rejudge the tied Entries to break the tie(s) in accordance with the foregoing criteria.


And in case that wasn’t clear enough (or perhaps, gross enough), it put out this tweet as well:


Tushy Super Bowel Tweet-2