Burger King launches Poop Emoji Ice Cream
It’s part of a campaign in Brazil to highlight that Burger King’s ice creams and desserts are 100% free of artificial ingredients. But what exactly is the significance of the poop emoji?
Going by a statement attributed to members of the creative team behind this, the idea was to use “a powerful and memorable visual to make people think about what’s in their food and making a strong point about ours.” In addition, the creative director was quoted saying this:
It's better to look like a poop on the outside than to be stuffed with lots of bad ingredients on the inside. This was the rationale behind the development of this cone.