‘The Flavor of Pixels’

That’s how Coca-Cola is describing its new limited-edition offering, ‘Zero Sugar Byte’.  According to a company spokesperson:

We wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible.

So what does it actually taste like? 

One reviewer who felt that it reminded him of cough syrup, had this to say:

There’s something vaguely fruity about Coke Byte. Not in the lemon-lime Gatorade way, where it at least evokes the taste of something natural, but more like how Axe Anarchy has a “dark pomegranate” scent, or how the red NyQuil is technically berry flavored.

This is what the company claims:

The drink’s bright, upfront taste is reminiscent of powering up a game, and its refreshing finish makes for a perfect gaming companion.