Game Scent Match

Sports betting and gaming company DraftKings joins a growing list of brands launching unusual, one-off, limited-edition fragrances. To quote from the announcement tweet:

Do you want to smell like fresh tennis balls? Of course you do.

Place a bet on the NY Tennis Major for your chance to win a bottle of our new fragrance, Love Love.

The oddness of the initiative is perfectly captured by the tongue-in-cheek promotional video.