The Index Shirt
Swedish luxury men’s shirt brand Eton has a limited-edition offering for American consumers: a shirt whose price is pegged to the NASDAQ index. To quote from the campaign website:
There are moments when a great investment opportunity comes knocking. The tricky part is not what to buy – but when. Bull or bear market, a successful look is always a winner. That's why we created The Index Shirt – a timeless quality shirt for a timely price.
To also quote two of the people behind the initiative:
The Index Shirt is an innovative and conceptual product inspired by our customers’ explicit sense of trends, which becomes highly relevant during these times where everything is about making the right decision at the right time.
-Janelle Hallberg, Brand & Communications Director, Eton Shirts
I’m rarely seen in a shirt, but I have extensive experience making marginal loss trading in the world’s stock exchanges. Now, I hope more people will discover the thrill of trading a brand new Eton shirt.
-Petter Rudwall, Creative Director, Valtech Radon