Bagging the Competition
France-based airline Corsair has found the perfect place to get its message across in a way that it can’t be missed by its target audience- on suitcases in the baggage claim carousels of its competitors. This is how it explains the idea:
The creative idea was to avoid all conventional media while attracting the maximum attention. When getting off the plane, passengers flock to baggage claim, where what they're focused on the most is getting their suitcases, checking each bag that comes through to see if it's theirs – so, why not take advantage of this by using competitors’ luggage carousels to get a few messages across?