PlayStation Pasta

I suppose it was an idea waiting to happen: pasta in the shapes of PlayStation’s controller buttons.  Strangely, the explanation of this simple idea is excruciatingly wordy.

The partnership between the historic Gragnano pasta manufacturer and Playstation® is live, a curious encounter between two seemingly different worlds, that of pasta and that of video games, giving rise to a unique co-branding project that creates a bond between different generations. Yes, because the gap between cooking champion parents - and video-game loving kids - can be overcome in the kitchen where the spirit of collaboration reigns supreme. So the Play Your Pasta campaign unites everyone, parents and children, gamers and food lovers, because pasta is a game to be played together!

For the occasion, the two brands have teamed up to launch a surprising new pasta!