‘The sweatiest and sexiest film for tinned tomatoes’
That’s from a post on a leading ad review website. It’s a film alright but is it a commercial? Does the brand shown even exist? I don’t know. All I could find was a bare bones website for the brand that was created less than a month ago. Adding to my confusion is the film itself. As another reviewer put it:
Inspired by retro Calvin Klein spots, the film features a shirtless model rollerblading into fearless poses as a bombastic voiceover delivers a recipe for [Puttanesca] sauce. You'll be craving something after viewing, though it may not be pasta.
You have to see it to believe it.