Of water, underwear, and doctors
Canned water brand Liquid Death wants to brainwash doctors. Or so it says. And the way it says it wants to do that —believe it or not— is by releasing a limited-edition range of “subliminal” underwear. This is how it explains the idea:
Doctors are basically the only people who will ever see you in your underwear. That’s why we tricked MeUndies into making a line of Liquid Death underwear. Using this innovative, subliminal underwear marketing tactic, we can brainwash doctors everywhere into drinking, promoting, and prescribing Liquid Death.