Tennis and Dating
Over the past week or so, a number of advertising websites have been covering a campaign for a line of high-end skirts under the brand sellaV. Head to the brand’s website and you are greeted with a series of playfully erotic images, most of which are set against the backdrop of a tennis court. For those who seek details about the brand, this is what you are told:
Named as a tribute to the founder’s mother who taught her daughter the sport she herself only learned by sneaking out to play growing up in Puerto Rico, sellaV offers revived tennis classics elevated through fabrication and thoughtful detail.
Inspired by the flirtatious on-court dynamic between romantics, tailored tennis skirts are designed with luxury textiles in flattering silhouettes, to be worn in a myriad of appointments, but exceptionally positioned for navigating the chemistry from the rhythmic back and forth of match play all the way to the next arena of romantic intrigue for the love addicted.
The centrepiece, though, is a sensual 2 minute short film on tennis and dating, that gives new meaning to the term ‘foreplay’.