Severed Head Pomade
That’s a new product from men’s hair care brand Reuzel in “collaboration” with canned water brand Liquid Death (the pomade has a drop of Liquid Death in it). It’s being promoted with a spot that is quite in line with what one has come to expect from Liquid Death commercials.
PS: By way of added context, Reuzel used to describe its name as “spelled with a Z, and pronounced with a middle finger”. And it continues to flaunt its offerings as “everything you need to look like a proper scumbag”.