Smack for Heinz
I’ll let this report explain:
Some dining establishments don’t offer condiments. Heinz simply won’t stand for that.
So, the brand devised a clever way to make ketchup available to customers who crave it: “smackable” billboards with ketchup dispensers, placed outside no-condiment eateries.
“Smack for Heinz” billboards will appear throughout Chicago, near The Wieners Circle and Navy Pier and a certain fast food chain with golden arches that doesn’t use Heinz.
Users simply smack the upside-down bottle of ketchup on the billboard to dispense a few packets.