Perfume That Smells of Cherry Blossom and Tyre Remnants

I’ll let this report explain:

With the inaugural Shanghai E-Prix this weekend, the Nissan Formula E Team is set to introduce a new gift to its rivals. This unique move sees the introduction of their exclusive fragrance “Smell My Dust”, blending the essence of cherry blossoms with the distinct scent of race-worn tires.

Drivers Oliver Rowland and Sacha Fenestraz are focused on securing maximum points in their final six races of the season. However, off the track, the team is launching a fragrance, “Smell My Dust”, for the race weekend in China. This fragrance combines the allure of Sakura cherry blossoms and the gritty aroma of tire remnants from their Nissan e-4ORCE 04 race cars.

According to a Top Gear report:

Apparently a Shanghai perfumer created the fragrance using real remnants of Formula E-spec tyres, and Nissan tells us the Chinese perfume market is currently booming thanks to “Gen Z’s obsession with niche fragrances”. There’s niche, and then there’s wanting-to-smell-like-a-floral-burnout niche.

Adding to the intrigue, the promotional videos range from straight to satirical.