Sensory Entertainment

From Australia: streaming service Binge wants to enhance its customers’ viewing experience with box sets of scented candles that are matched to individual scenes from select shows. 

To quote from the promotion video:

To elevate the experience of watching a Binge original, Scene:Scents have been carefully engineered, layer by layer, to complement the action on screen. For Colin From Accounts, The Twelve, and Strife, each box set features scented candles crafted to match the scenes of each show. The layered candles are delicately constructed with a range of scents, and timed to release as you watch.

To quote from the explanation to the concept demonstration video:

The limited edition Colin From Accounts candles for Season 1, have been designed to help embed viewers into Ashley and Gordon’s world (for better or worse), with scent notes of Aussie Suburbia, Eucalyptus, The Vet’s Office, A Bachelor’s Apartment, The Back Room Of A Brewery and even Dog Pee as you progress through the episodes.