VPN Marketing… with a Transparent Loo

Surfshark VPN has hit the streets of London with what it calls “a provocative guerrilla marketing experiment” — a transparent truck with a man sitting on a toilet inside.   As explained on a blog post:

In today’s digital era, people tend to share every moment of their lives on social media despite the understanding that these seemingly trivial details can unveil the most sensitive information about them. Strangely, while society upholds certain aspects, such as using the toilet, as private, the same level of discretion isn’t extended to sharing personal data.