Heineken’s ‘Beer Insurance’

To quote from the promotion website, it’s “the world’s first replacement plan for beer spilt during the football”.  To elaborate, Heineken UK will be offering a free pint of beer against ‘claims’ for spilt beer on England matchdays at the Euros.  The offer is valid for spills at select pubs across England.  In addition, Heineken is giving away “beer resistant” ponchos.