Sound Names
From Peru: an initiative by laundry care brand, Bolivar, to let babies pick their own names, so to speak. As explained in one report:
The idea arose as a response to a trend in Peru, where many parents choose to name their children after superheroes or characters taken from science fiction, comic books, movies, etc. Although this practice may seem fun and harmless, studies indicate that these unconventional names can harm the construction of children's personalities in the future, affecting their self-esteem and making them vulnerable to bullying later in life.
The campaign consists in turning name options into sounds, whereby each of the letters of the names are converted into a musical note. Each melody is designed to be easily recognisable to babies, who can begin to distinguish pleasant sounds from week 29 of gestation.