A ‘Smashing’ Tea Party
To quote from a post by one of the creative people behind the event:
We invited the New York elite to a tea party.
Then we asked them to destroy it.When you think of tea, a brand like Voodoo Ranger isn’t what usually comes to mind.
For the national launch of Voodoo Ranger Hardcharged Tea, we built a high-end tea house on a popular corner in SoHo, and invited NYC socialites to be the first to experience the opening of the new prestigious establishment. But what they were soon to find out is that Voodoo Ranger Hardcharged Tea isn't for the establishment.