CPR Bra

St John Ambulance has released what it describes as “the world’s first educational bra” — part of a campaign intended to help people shed inhibitions about giving chest compressions to a woman in cardiac arrest in public.  To quote from the charity’s website:

Our research shows one in three people are afraid to give CPR to a woman in public because they are worried about touching breasts.

This has got to change!

We've created the world’s first educational bra - the CPR Bra - which is designed to close the gender survival gap and reassure people that taking fast action is the right thing to do to save a life regardless of gender. It features the message ‘It’s OK to Save My Life’ on the front, along with a reminder of the steps needed to respond to a cardiac arrest, as every second counts.

PS: The news of the campaign was reported on the Marketing Beat website with this headline:

St John Ambulance campaign says touch a boob, save a life