Soap for Psychos

That’s how canned water brand, Liquid Death, is pitching its limited-edition Dirt Murderer soap — a recent collaboration with men’s personal care brand, Dr. Squatch.  To quote:

The soap industry has sadly ignored a key demographic for centuries: psychos. That’s why we’re proud to launch this limited edition Liquid Death soap from the soap legends at Dr. Squatch. Each bar contains real Liquid Death Mountain Water inside. It’s the only natural soap made for hard-working psychopaths like you.

Link to video (alternative link)

PS: While the product page on the Dr. Squatch website describes the smell as “mountain psychopath”, the product page on the Liquid Death website states that “just because you are a psycho, doesn’t mean you have to smell like one”.