For those who fear beer freezer explosions
From New Zealand: beer brand Export Ultra has launched a reminder call service for beer drinkers who like to chill their bottles in their freezers and are likely to forget pulling them out in time, before they blow up. Notably, to execute the idea, the brand has teamed up with rapper Vanilla Ice. To quote:
Vanilla Ice’s Export Ultra Cold Call Back Service will be saving Kiwi beers from December 2024 through to February 2025 with a rotating series of bespoke calls, including special ones for Christmas, New Year's Eve and Valentine's Day, because a frosty beer is cool, but a frozen beer? That's ice-cold heartbreak.
Opting in is simple and completely free of charge: pop your beer in the freezer, text ‘ICE ICE’ to 423 and 34 minutes later, you'll receive a call from none other than Vanilla Ice himself, reminding you to check yourself before your beers wreck themselves.