Santa-inspired scent… with an X-rated story
The idea of a deodorant, intended to make you smell like Santa, is, in itself, quite intriguing. But it is the campaign film for this offering from British deodorant brand, Fussy, that is likely to be remembered for much, much longer. To quote from the press release:
[T]he launch campaign is led by a film that reimagines the spirit of Christmas in a never-before-told festive fable - offering an X-rated explanation as to why a young boy’s parents smell exactly like Santa Claus.
Be warned: you won’t be able to unsee it.