‘Name a turd after a turd’

In the increasing list of unusual Valentine’s Day promotions by North American zoos, aimed at those who struggle to cope with breakups, here’s one by Memphis Zoo.  A $10 donation to the zoo gets you a digital thank-you card and “a stinky video of an elephant poop hitting the pile” to share with your ex (or anyone else that you hate).  This is how it explains the idea:

Got someone who deserves a stinkin’ surprise? Maybe it's your annoying neighbor, overbearing mother-in-law, your ex, or that coworker who still gives you nightmares. This Valentine’s, let an elephant do the talking and name a turd after a turd!