World Dump Day

That’s how sustainable toilet paper brand, Who Gives a Crap, marked Valentine’s Day this year, “encouraging people to dump sh*tuationships that no longer serve them”.  To quote from the press release:

According to new research from the eco-friendly toilet paper brand Who Gives A Crap, 42% of Americans state the primary difficulty in breaking up is not wanting to hurt their partner’s feelings while nearly 1-in-5 (17%) don’t know the right words to say.

As a result, Who Gives A Crap is offering a one day only breakup service on February 13, World Dump Day, to help people end crappy relationships with a thoughtful, human touch – and a bit of humor. Participants can enlist the help of Who Gives A Crap by sharing details of their situationship before February 13, then the brand’s expert dumpers will draft personalized break up messages to clear the romantic clog.

As the experts in “letting go,” the brand is particularly encouraging people to dump the sh*tuationships that no longer serve them. According to the research, only 1-in-3 people in casual situationships report feeling content with their relationship status. Across all relationship types, 1-in-3 people (34%) reported prolonging past breakups for up to three months.

Because people find it difficult to know what to say in a breakup, and with the increased use of artificial intelligence leaking into every facet of life, it’s no surprise that 25% of Americans would consider using AI to help craft a message.

However, nearly half (46.5%) of Americans say they’d be offended to find out a partner or potential date used AI to communicate with them. People’s aversion to receiving AI messages, coupled with the environmental impact of the technology, makes the World Dump Day breakup service a timely solution for those rethinking their relationships ahead of Valentine’s Day.