Fried chicken flavoured toothpaste

It’s a limited edition offering from KFC in collaboration with toothpaste brand Hismile.  To quote from one report:

In a partnership we’re sure no one saw coming, KFC teamed up with oral care company Hismile to create a “finger-lickin-good” combo that's unlike anything fans have seen before.

Inspired by the gimmick that is April Fools’ Day and the iconic flavors of KFC’s chicken and its famous 11 herbs and spices, the two companies are launching a fried chicken-flavored toothpaste and a matching electric toothbrush.

While the products “started as an April Fools' joke,” Hismile’s marketing team pushed to create them, and well, the rest is history.

“We love pushing boundaries, and what better way to do that than by bringing KFC’s legendary flavors into an everyday essential?” said Hismile marketing manager Koban Jones in a statement. “This collab is bold, unexpected, and seriously fun.”

Wild Assertion

Imagine, if you can, a product feature that is promoted with this statement:

It's like discovering your spouse speaks fluent walrus—unexpected... but undeniably cool.

Well, that’s how investment platform E-Trade is describing the availability of “expert insights from Morgan Stanley”.  What’s more, that comparison is at the heart of a new commercial.

Link to video

A Metaphorical Pain Reliever

A bonkers spot for ecommerce solution Scayle.

Link to video

Trump Tariffs Hit Uninhabited Islands

As reported by Wired:

On Wednesday, President Donald Trump announced the US was imposing reciprocal tariffs on a small collection of Antarctic islands that are not inhabited by humans, as part of a global trade war aimed at asserting US dominance. The Heard and McDonald Islands, known for their populations of penguins and seabirds, can only be reached by sea.

Trump announced the countries now subject to tariffs in a Wednesday press conference, using a poster as a prop. Additional countries—including the Heard and McDonald Islands, which are, incidentally, not countries—were listed on sheets of paper distributed to reporters.

One of the sheets claims that the Heard and McDonald Islands currently charge a “Tariff to the U.S.A.” of 10 percent, clarifying in tiny letters that this includes "currency manipulation and trade barriers." In return, the sheet says that the US will charge "discounted reciprocal tariffs" on the islands at a rate of 10 percent.

RIP Val Kilmer

Spartan (2004)
  - ‘Why aren’t you ready?’
  - Agent interrogation

Kiss Kiss Bang Bang (2005)
  - ‘Still gay?’
  - Definition of ‘idiot’

Body fragrance… with catnip

I’ll let this report explain:

Lynx has gone rogue, again. This time, they’ve bottled catnip and sold it as body fragrance.

Yes, really.

Their latest launch, Lynx with Catnip by Lynx and LOLA MullenLowe, is exactly what it sounds like: a body spray infused with nepetalactone, the active compound in catnip that sends cats into an ecstatic spiral of zoomies and floor rolls.

It’s part mad genius, part potential April Fools’ bait, and fully on brand for a label that’s never shied away from poking fun at itself while riding the wave of youth culture.

Here’s the thinking:

A Censuswide study found that 60% of cat owners wouldn’t date someone their feline didn’t vibe with. In other words, if Fluffy isn’t into you, you’re toast.

So Lynx did what Lynx does best; took a dating dilemma, cranked the weirdness to 11, and turned it into a marketing campaign that’s half social experiment, half actual product.

According to Lynx’s global brand director Caroline Gregory, “Confidence is key – but let’s be honest, if her cat isn’t on board, you’re in trouble.” The scent gives blokes “an edge,” she says.

It’s “The Power of a Fragrance” turned feline.

Link to launch video

Link to explainer video