Ice-T promotes ‘Ice Tea Insurance’
The rapper is fronting a campaign for Lipton Ice Tea aimed at consumers in the Netherlands and Belgium. To quote from the press release:
The initiative stems from a revealing consumer insight. According to a recent YouGov study conducted in the Netherlands, 44 percent of consumers say they have been served a different beverage than expected when ordering out. The numbers are even more striking when it comes to iced tea: 81 percent of frequent iced tea drinkers say they automatically associate the term 'ice tea' with Lipton Ice Tea.
Despite Lipton Ice Tea's status as a category leader in Europe and a household name in the U.S., the brand recognized that mistaken drink orders were leaving some consumers disappointed. The 'Ice Tea Insurance' campaign aims to change that by allowing customers who receive the wrong brand of iced tea to submit a claim for a free Lipton Ice Tea.
The campaign is fronted by Ice-T, and it's not just because his name echoes the drink. He rose to fame as the 'Original Gangster' with his 1991 album and became a cultural icon across both music and film. With a legacy rooted in originality, Ice-T is now teaming up with Lipton Ice Tea, the brand that introduced iced tea to millions, to remind people that there is only one original.