Chill Deodorant

Coors Light and deodorant brand Duradry have joined hands to come up with Dura Chill - a deodorant that they recommend keeping refrigerated.  To quote from the press release:

Coors Light, the beer that's made to chill, is teaming up with Duradry, the sweat-fighting experts, to drop the freshest summer essential: Dura Chill, the first-ever chill deodorant with cold-activated packaging to let you know when it's ready to be applied.

Inspired by the viral trend of chilling beauty and skincare products for an extra refreshing boost, Dura Chill feels best straight from the fridge. Just like Coors Light's iconic cold-activated cans, Dura Chill features the same technology to signal chill: pop it in the fridge, and when the mountains turn blue, it's ready to deliver Rocky Mountain freshness straight to your underarms with an instant cooling effect and all-day sweat protection.

And this is how one of the people promoting the product summed it up:

Dura Chill is like giving your underarms their own ice-cold beer.