From the Crocodile to the Goat
Ahead of the US Open, Lacoste paid tribute to its brand ambassador Novak Djokovic by transforming its crocodile logo into a goat, in a limited-edition set of five wardrobe pieces named the GOAT collection. Apparently, Lacoste gifted pieces to long-time believers in Djokovic’s greatness who were tracked down via social media posts going back to 2010.

